Introducing the Alberta Sportsmen's Digital Marketplace! Shop and connect with businesses and industry professionals online, as for now that’s the safest way to do so.

Here, you can connect with companies as you would at our show – shop their products, check out show specials, compare options, and email exhibitors directly from our online platform - click the button to get further information on our online marketplace!


Western Canada's biggest Boat & Sportsmen's Show will pause for a year. Given the ongoing concerns surrounding the COVID-19 pandemic and in the best interest of the health and safety of our exhibitors, attendees, show partners, and contractors, we have decided to officially postpone the 2021 Edmonton Sportsmen’s Show.

Originally scheduled to take place March 11-14, 2021, the next face-to-face show will take place March 10-13, 2022, at the Edmonton Expo Centre.

In an effort to bridge the gap until the next live event, we introduced an exciting new product: the Alberta Sportsmen's Digital Marketplace. This online platform is designed to connect regular event attendees with the show’s exhibitors in a new way. Those who would have attended the show in-person can search the platform by company name, or filter by category. Exhibitor listings include detailed company information, photos, videos, product highlights, and any special offers or promotions they choose to feature. Users can easily connect by clicking email, website, and social media buttons.

The Digital Marketplace will be available to view March 1-31, 2021. This represents a significantly expanded timeframe from the typical three-day event and lets users take their time to easily browse through the exhibitor database from the safety of their own home. The platform features a variety of exhibitor categories including outfitters and guides, hunting equipment, fishing retailers, archery, fly fishing, cabins and cottages, and many more.  

Master Promotions Ltd. would like to thank the entire Edmonton Boat & Sportsmen’s Show community for unwavering support during these challenging times. We continue to believe in the strength of face-to-face business and networking opportunities that shows provide and we look forward to hosting an in-person event again when it is safe to do so.


Les Trendall

Show Manager

Chantel Machnik

Exhibit Sales Professional

Marla Kimball

Marketing & Operations Manager