We are keeping our Digital Marketing Platform Live for you! Since we could not welcome you to the show live and in-person, we would like to welcome you to our new Digital Marketing Platform.  It is a unique database of our exhibitors that you can browse from the comfort and safety of your home. Search by company name or filter by category or alphabetically. You will find company information, photos, videos, product highlights, and special offers or promotions. Connect easily by clicking the email, website, or social media buttons. 




Due to the ongoing concerns surrounding the COVID-19 pandemic and in the best interest of the health and safety of our exhibitors, attendees, show partners, and contractors, we decided to postpone the 2021 event.

Originally scheduled to take place March 11-14, 2021, the next face-to-face trade show will now take place in March 17-20, 2022 at the Edmonton Expo Centre, Edmonton, AB.

In an effort to bridge the gap until the next live event, we introduced an exciting new product: the ALBERTA SPORTSMEN'S DIGITAL MARKETPLACE.  This online platform was designed to connect regular event attendees with the show’s exhibitors in a new way. Those who would have attended the show in-person could search the platform by company name, or filter by category. Exhibitor listings include detailed company information, photos, videos, product highlights, and any special offers or promotions they chose to feature. Users can easily connect by clicking email, website, and social media buttons.

The Digital Marketplace was promoted from March 1-31, 2021. This represented a significantly expanded timeframe from the typical three-day event, and let users take their time to easily browse through the exhibitor database from the safety of their own home. The platform featured a variety of exhibitor categories including outfitters and guides, hunting equipment, fishing retailers, archery, fly fishing, boating and many more.  We have good news - the platform will remain online for you browsing needs even though March 31st has come and gone.  You can still look for your favorite exhibitors and compare all the brands online from the comport of your home, and make all your summertime plans!

Master Promotions Ltd. would like to thank the entire Alberta Sportsmen’s Show community for unwavering support during these challenging times. We continue to believe in the strength of face-to-face business and networking opportunities that shows provide and we look forward to hosting an in-person event again when it is safe to do so.


Les Trendall

Show Manager

Chantel Machnik

Exhibit Sales Professional

Marla Kimball

Marketing & Operations Manager